Don't Change the Product, Just How It's Advertised

This may come as a surprise to you, but I'm a huge fan of video games. I've got a SNES myself. The best thing about games is that no matter how stupid of an ad you make, they sell themselves. Looks like ads have gotten better, though. At least, better than this one.

I've been seeing a few commercials for the Xbox 360 lately. After looking up some of their previous ads online, I found something surprising.




So that ad is obviously showing it off as a system that's great for shooting games. The large number of people hints at internet multiplayer. (Man, seems like just yesterday when multiplayer meant "grab that controller over there.")

But then the Wii came out, and it's the one that the whole family gets together and plays. So, what is the Xbox 360 now?



The family system! Smart move.

Soooo...I might have dropped the ball on my latest client. I mentioned at the bottom of my last post that I had been commissioned to do the Elko, Nevada school district's logo. Naturally, that's not the type of high profile customer I was accustomed to pre-recession, but I'm not afraid to take what I can get. It's been a while since I last made a logo, but after dusting off my Macintosh (OS 6, of course) and popping in the Photoshop floppy, I found that it was just like riding a bike.

However, through a MINOR miscommunication that was NO FAULT OF MY OWN, despite my FREQUENT REASSURANCE that what I had presented to the parents was only a PROTOTYPE for the final design, I have been informed that my services are no longer needed.










Because APPARENTLY they are the Fightin' Mustangs, not the Bitin' Mustangs.
Hey, ya win some, ya lose some.

New phone ad approach

So I caught this ad the other day. Have a look -- it does a great job of showing how the cell phone has become a part of everyday life nowadays. Compare that to the Centel ad from 1989, which focuses on the glamorous side of owning a then-new-fangled device.

On a side note, the Elko, Nevada School District asked me to come up with a slogan and logo! I knew this whole blogging deal would pay off! WHOOOOWEEE!!!